Amity Dog Training Analysis & Recommendations

Comprehensive comparison with Yorkshire Canine Academy and strategic recommendations for increasing discovery call bookings.

Executive Summary

65%

Current Gap

Conversion optimization gap vs. Yorkshire Canine Academy

40-60%

Projected Increase

Expected boost in discovery call bookings with improvements

2-3 weeks

Implementation

Time to implement all recommended changes

Key Finding

Amity Dog Training has strong services and testimonials but lacks the conversion-focused design and trust-building elements that make Yorkshire Canine Academy highly effective. The primary opportunity is to implement strategic CTAs, professional visual assets, and comprehensive social proof to significantly increase discovery call bookings.

Conversion Metrics Comparison

CTA PlacementsTrust BadgesTestimonialsVideo ContentSocial Proof02468
  • Amity (Current)
  • Yorkshire Canine Academy

Amity Strengths

  • Clear service descriptions
  • Competitive pricing
  • Genuine testimonials
  • Veteran-owned credibility

Amity Gaps

  • No clear CTA strategy
  • Weak hero image
  • Limited social proof
  • No video content
  • Generic messaging

Design Quality Assessment

Hero Image QualityVisual HierarchyCTA ProminenceTrust SignalsMobile OptimizationMessaging Clarity0255075100
  • Amity (Current)
  • Yorkshire Canine Academy

Interpretation: The radar chart shows that while Amity has decent messaging clarity and mobile optimization, it significantly lags in hero image quality, visual hierarchy, CTA prominence, and trust signals. These are the highest-impact areas for improvement.

Projected Impact on Bookings

Week 1Week 2Week 3Week 408162432
  • Current (No Changes)
  • With Improvements
  • Target Goal

Current Rate

5-8 calls/week

With Improvements

18-25 calls/week

Improvement

+200-300%

Recommended Improvements

High Priority

Multiple Prominent CTAs

Current State

1 generic button

Recommended

5+ strategic CTAs

📈 40-60% increase in bookings

Professional Hero Section

Current State

Sketched illustration

Recommended

Professional photography

📈 3x higher engagement

Social Proof Display

Current State

Minimal

Recommended

Reviews + testimonials + case studies

📈 35% higher conversion

Service Comparison

Current State

List format

Recommended

Tabbed comparison with outcomes

📈 25% better clarity

Medium Priority

Video Content

Current State

None

Recommended

Testimonials + process + facility

📈 20% engagement boost

Team Profiles

Current State

Minimal

Recommended

Full team with credentials

📈 15% trust increase

FAQ Section

Current State

None

Recommended

Comprehensive FAQ

📈 Reduced support inquiries

Navigation Expansion

Current State

3 items

Recommended

8+ categories

📈 Better user experience

Implementation Timeline

Phase 1: Foundation (Week 1)

3-4 days
  • Update hero section with professional imagery
  • Implement multiple CTA buttons
  • Add trust badges and certifications
  • Create FAQ section

Phase 2: Content & Social Proof (Week 1-2)

4-5 days
  • Create/collect testimonial videos
  • Add team member profiles
  • Develop case study cards
  • Expand navigation structure

Phase 3: Optimization & Testing (Week 2-3)

3-4 days
  • A/B test CTA placements
  • Mobile responsiveness testing
  • Performance optimization
  • Analytics setup

Phase 4: Launch & Monitor (Week 3)

Ongoing
  • Deploy to production
  • Monitor booking conversions
  • Gather user feedback
  • Make refinements

Success Metrics to Track

Discovery Call Bookings

Baseline

5-8 per week

Target

18-25 per week

Track via booking system

Page Engagement Time

Baseline

1-2 minutes

Target

3-4 minutes

Google Analytics

CTA Click-Through Rate

Baseline

2-3%

Target

8-12%

Heatmap tracking

Mobile Conversion Rate

Baseline

1-2%

Target

5-7%

Analytics by device

Bounce Rate

Baseline

45-50%

Target

25-30%

Google Analytics

Testimonial Video Views

Baseline

0

Target

50+ per week

Video analytics

Ready to Transform Your Online Presence?

Implementing these recommendations will position Amity Dog Training as the premium choice for dog training in the region, significantly increasing discovery call bookings and revenue.